Connecting with Clients

Paul Cowan’s book is an essential contribution to non-fiction business literature and well worth your time …

Jason Hillenburg Goodreads

The book is voluminous. It should be. Over seventy different sections are included in the text examining a wide variety of issues someone can encounter during a client/customer relationship, but don’t let the numbers intimidate you. Connecting with Clients may run well over three hundred pages in all, but each of those over seventy sections are short and to the point …

Kendall Townsend The Magic Pen

Paul was fired – by himself and others (starting like me, with his Headmaster) at least four times – with two/three near misses. He has just written a great book for Ad folks and leaders everywhere …

Kevin Roberts 

This book is a game changer for agencies and all professional service businesses. It is a truly practical, effective toolkit based on applying psychology to relationship management. Enjoyable and the ideas work.

Stephen Woodford CEO The Advertising Association

A must read for every client facing exec from a first day graduate to hardened Global CEO. It is the first book of its kind. Rammed full of insights, top tips and ideas to strengthen any client relationship.

Paul Bainsfair Director General, IPA

I wish all my agency partners had read and applied the ideas in Connecting with Clients. It is a compendium of relationship skills that every client facing exec needs today.

Kelly Reilly Ex VP Global Marketing, Ocean Spray Now CEO/CMO Red Thread Coffee

Paul Cowan wants to help. There’s no sense of him looking to bask in the glories of a successful career when reading his book Connecting with Clients: For Stronger, More Rewarding and Longer-Lasting Client Relationships.

Colin Jordan 

Available worldwide in all good book shops including:

Australia:  Abbeys  |  |  Angus & Robertson  |  Booktopia  |  Dymocks


UK:  |  Blackwells  |  Foyles   | Hive  |  W.H.Smiths

South Africa:  Exclusive Books  |


Paul Cowan is Co-Founder of the Client Relationship Consultancy (CRC)

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